It’s no secret the Riviera Maya is the go-to place for these trying to escape the winter blues, however whereas Cancun, Tulum and the like would usually be hailed as the highest locations, it’s the rather more quaint island of Isla Mujeres that’s been stealing the highlight recently. In reality, primarily based on occupancy alone, it’s now formally one in all America’s favourite sunny locations.
Isla Mujeres is a small island identified for its ‘laid-back’ nature. Much like Puerto Morelos, one other up and coming smaller settlement we already coated here, it manufacturers itself as a ‘more authentic’ various to the ‘overtouristed’ continental stretch. Additionally, it’s simply accessible and boasts each crystal clear and waters a year-round heat climate.
All the qualities that, in the case of a Caribbean getaway, U.S. guests are inclined to prioritize:
Americans Love Isla Mujeres And The Proof Is In The Numbers
As reported by local media, Isla Mujeres has change into one of many main locations within the state of Quintana Roo, which includes a lot of the Mexican Caribbean, largely because of a profitable promotional marketing campaign headed by the native authorities – and naturally, its personal hospitality outlook. The information had been shared through the Día Nacional de los Pueblos Mágicos.
The commemorative date celebrates achievements of 132 cities throughout Mexico which have distinguished themselves as websites of each historic and cultural significance. This 12 months, it noticed Isla Mujeres, one in all these magical ‘pueblos’, tower excessive above different rivals in the identical class because of its post-pandemic resort occupancy.
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According to figures launched by Sedetur, Mexico’s equal to a Tourism Board earlier within the 12 months, Isla Mujeres was already top-of-the-line performing within the Mexican Caribbean through the first yearly quarter, approach earlier than the final surviving Covid mandates in Mexico fell – at occasions, it even surpassed the mighty Cancun.
In the primary three months of the current 12 months, which comprised the final excessive season for Mexican tourism, Isla Mujeres had an occupancy price of 71.2%, larger even than the Cancun-Puerto Morelos duo at 70.73%. It nonetheless couldn’t beat Cozumel (71.77%), nevertheless it obtained fairly near snatching the crown because the Riviera Maya’s quickest recovering municipality in early 2022.
Trend Continued Well Into The Summer Months
This pattern was repeated over summer time, when the insular gem skilled a ‘boom’ in bookings, with a median 180,000-200,000 vacationers monthly. According to José Castillo Magaña, the island has succeeded in having ‘record occupations’ that even exceed the pre-pandemic ranges. On sure events, occupancy was as excessive as 85 p.c.
Of course, when it comes to company, Cancun stays a pressure to be reckoned with, being at present projected for use as an entry level into Mexico by as a lot as 25 million tourists by 12 months’s finish. Although many will land in, and fulfill their holidays in Cancun, others could have onward tickets to different spots alongside or off the coast, together with Isla Mujeres.
In early June, there have been already as much as 12,000 resort rooms obtainable, and an approximate 3,000 extra could be added ‘until the end of 2022’, proving demand stays at an all-time excessive. As Magaña sees it, Isla Mujeres is positioning itself as a consolidated vacationer hub, each as a result of high quality of companies offered and ‘warmth’ of the islanders.
Our companion web site and one of many largest sources for Riviera Maya information in English, The Cancun Sun, concurs Isla Mujeres is on track to change into main within the area. With a number of ferries departing every day from the continent, it’s each a extremely sought-after day journey, as a result of exclusivity it supplies being an island, in addition to a resourceful remaining vacation spot.
What Makes Isla Mujeres So Popular?
Located solely 13 km from the Cancun coast, Isla Mujeres is residence to extremely pristine seashores, together with Playa Norte, repeatedly ranked among the many most stunning on the earth, and that’s been not too long ago named ‘the best beach‘ in all of Mexico. It beats different regional contenders, like Playa Delfines in Cancun and Playa Paradiso in Tulum.
It has additionally been not too long ago voted the second best island destination in North America by the famend journey journal Condé Nast Traveler. Besides, it’s a part of the explanation why the Mexican Caribbean’s has had surprising September numbers, a interval when tourism often slows down following the top of the college holidays.
We can not predict whether or not this rising reputation will lengthen into the upcoming excessive season, specifically the months of December by way of April, particularly now that the looming recession and cost of living crisis is making it more durable for the common American to go overseas and splurge on a Mexican all-inclusive, however one factor’s for sure:
Isla Mujeres is trendier than ever, and so they’re wanting to welcome you.
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This article initially appeared on TravelOffPath.com