IWTA speaks with Joana Button, Board Member of Australian Thai Chamber of Commerce and Director of Simple Scalable Solutions

IWTA speaks with Joana Button, Board Member of Australian Thai Chamber of Commerce and Director of Simple Scalable Solutions

The submit IWTA speaks with Joana Button, Board Member of Australian Thai Chamber of Commerce and Director of Simple Scalable Solutions appeared first on TD (Travel Daily Media) Brand TD.


Like many Asian ladies, Joana Button has confronted challenges in her profession akin to sexual harassment, bullying, and discrimination, coupled with the ever-persistent self-doubt and imposter syndrome. However, a powerful girl that she is, she didn’t let these challenges cease her from changing into a profitable entrepreneur. 

As Joana stated, she was bitten laborious by the journey bug and her dedication to the business led her to spearhead the inaugural Inspiring Women in Travel Asia (IWTA) Awards that honour and have a good time ladies in the journey business. IWTA has spoken with Joana Button about her ardour in serving to small corporations develop and scale their companies and how her mom and household influenced and impressed her journey, personally and professionally.

Q: Tell us about your self and the way you got here to work within the fantastic world of journey?

A: My journey profession began at Globus & Cosmos as their HR/Admin Executive, a task that laid the inspiration for my profession journey. Guided by an extremely supportive chief, I delved into each side of the enterprise, from gross sales and advertising and marketing to workplace administration and HR. This invaluable begin paved the best way for my function as HR Manager at Stamford Hotels and Resorts, ultimately resulting in the place of National HR & OHS Director at their company head workplace. 

The journey bug bit me laborious, and from there, I ventured into the realm of Travel Technology because the Director of HR for a gaggle of corporations and after a pair of years I used to be main and overseeing operations and growth efforts globally. 

Motivated by my 15 years of intrapreneurship, I took a leap of religion and began my very own entrepreneurial journey and now, I assist startups and SMEs to develop and scale by Simple, Scalable (folks and expertise) Solutions.

Q: How do you imagine your experiences as a girl have influenced your method to journey?

A: Well, my journey within the journey sector has been formed by my distinctive perspective as a younger Asian girl in my earlier profession and then later as a single mom. Beyond enriching the traveller’s expertise, my management perspective has been enormously influenced by the innate empathy and consideration to element that ladies carry. 

Travel, for me, is an extremely rewarding expertise. It’s not nearly reaching a vacation spot however immersing myself in native tradition, fostering connections, understanding and contributing to the communities I go to. 

From a management standpoint, my nurturing management type is outlined by my journey experiences and the various challenges of motherhood akin to fostering an inclusive, collaborative and supportive setting the place everybody’s strengths are acknowledged and utilised. That has solely been made doable as a result of of journey, because it has opened my eyes to and respect the nuances of completely different cultures.

Q: What abilities and attributes for fulfillment do you contemplate important for ladies pursuing management roles within the journey sector?

A: From expertise, I imagine ladies should step exterior their consolation zone and get used to embracing dangers and steady studying. After all, having a development mindset and at all times being curious is essential to management. The most profitable leaders I do know encompass themselves with smarter, higher folks and navigate change with ease, join with numerous stakeholders, and foster a tradition of communication and collaboration. 

For me, I attempt to encourage a tradition the place errors are seen as alternatives for development. I typically say, “I am not always right, but I am always sure.” Which means taking possession and accountability in your errors, to be taught from it and transfer on. Often, ladies, and I’ve executed this loads of instances myself, we tend to wish to make issues “perfect” however nothing is and will ever be “perfect”. I learnt shortly in enterprise that you must be decisive, get used to failing and repeatedly iterating and lastly, simply be open to alter. I feel COVID-19 taught the business that useful lesson.

Q: What initiatives or initiatives have you ever been concerned in that intention to protect and help native communities?

A: My dedication to neighborhood service is ingrained in every thing I do. Beyond my company roles, I’m actively concerned in each the Australian and Thai communities by my CSR work pushed by my dedication and want to offer again to the industries and communities I’m keen about. 

One of these passions is nurturing the following technology which is seen by the event of the newly fashioned NextGen Community and mentoring program we created at AustCham. It’s a vibrant neighborhood and hub that unites and conjures up younger professionals, younger entrepreneurs and these younger at coronary heart to do enterprise, join and create an enduring impression.

But youngsters’s charities maintain a particular place in my coronary heart, and I’m devoted to offering training, hope and alternatives to these much less lucky as a result of my objective is to assist break the cycle of poverty from which my mother and father got here from.

I’m particularly proud of our AustCham CSR efforts throughout COVID-19 elevating THB 3 million to assist Thai households with COVID-19 care and yearly since then we’ve got raised much-needed funds for our charities. This yr we’re focussing on 5 orphanages, in 5 hubs (Bangkok, Pattaya, Phuket, Chiang Mai and Hua Hin) for 500 THB per field to place a smile on youngsters’s faces this Xmas and vacation interval. To be taught extra about it or to donate you may go to AustCham website. 

Q: What challenges did you face as a feminine entrepreneur within the journey business, and how did you overcome them?

A: My journey as a feminine entrepreneur was not with out its challenges. I confronted sexual harassment, bullying, and discrimination, the standard suspects…however coupled with the ever-persistent self-doubt and imposter syndrome, there have been extra downs then ups. There have been additionally numerous instances once I needed to “tone down my personality” or “change my appearance” or deemed “too pretty,” “too sexy”, “too bossy” “too funny” and even “too smart”. The workplace gossip, the innuendos – all of it added to the challenges of being a younger Asian girl in enterprise and a single mom.

But I didn’t let it cease me, I turned each destructive expertise into alternatives. As simplistic because it sounds, I simply took one step at a time and broke by…the boundaries, the gender bias, the glass ceiling! 

My recommendation to aspiring feminine entrepreneurs is, it’s not for the fainthearted so develop thick pores and skin, be taught to snigger and embrace each problem, each knock-back and roadblock as a stepping stone to success…it’s all half of the entrepreneurial journey – belief the method! Trust and imagine in your self!

Q: What initiatives or insurance policies do you imagine are important to make sure variety, inclusion and equality within the office?

A: I’m a staunch advocate for variety, inclusion, and equality. While proactive insurance policies are important, I imagine in fostering a tradition the place variations are celebrated and people are empowered to carry their greatest genuine selves to work. 

My function as a Board Member for AustCham and Co-Chair of Inspiring Women in Travel Asia (IWTA) displays my dedication to variety initiatives. Every journey has a narrative, and each voice deserves to be heard. 

That’s why we created the IWTA Awards, it’s to not solely have a good time these wonderful tales and achievements however to recognise the varied, distinctive and extraordinary #womenintravel from completely different backgrounds, upbringing, cultures and international locations.

Q: Who has been your biggest inspiration in your journey? Why?

A: Oh it is a tough one. As cliche because it sounds, my mom is a supply of inspiration for her resilience, selflessness, kindness, and dedication to a life of service. She taught me to by no means quit, to contribute, to offer again and to assist others. 

From a profession and skilled perspective, I’ve had some nice mentors and leaders and even those that I’ve personally led and mentored through the years. Each one has performed an element (together with the dangerous) in shaping my journey as a pacesetter and who I’m at present.

But my biggest inspiration are my daughters and my fantastic husband, a real champion of sturdy ladies, who consistently grounds and helps me and the ladies. Finding male champions, particularly in life and in enterprise, is extremely highly effective. His perception in me fuels my journey and provides me the boldness enhance I would like once I shouldn’t have that perception in myself. I’m extremely grateful that I’m surrounded by individuals who encourage, raise, information and encourage me every and each single day!

If of any feminine leaders or up and coming superstars within the Travel and Hospitality business you want to nominate, please go to our web page and full a nomination type!





The submit IWTA speaks with Joana Button, Board Member of Australian Thai Chamber of Commerce and Director of Simple Scalable Solutions appeared first on Brand TD.

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