IWTA speaks with Liz Ortiguera – CEO of PATA
Liz is from a Philippine heritage and grew up within the states. Early in her profession she wished to be a scientist however shortly learnt she was extra enthusiastic about individuals than molecules.
She went to enterprise faculty and about 23 years in the past moved to Asia to work for American Express. This is the place her path into the tourism business began and she or he spent 10 years managing journey community of companions of Asia Pacific.
Liz is the primary feminine CEO of PATA and the twond Asian American feminine in PATA’s 70 yr historical past. Her path earlier than PATA has not been with out it’s challenges and biases. Her profession has included stints in a combination of industries like expertise, monetary companies, prescribed drugs and of course journey. She shares her ideas and challenges on what the business challenges we face after the pandemics and plans for restoration.
Listen to her story and journey in how she received a seat on the desk, made certain her voice was heard, believed in herself and valued her price.
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