To reinforce the idea of a welcoming tradition, The Tourism Authority of Thailand (TAT) formally launched the ‘Thais Always Care’ campaign earlier this month in collaboration with the Tourist Police and personal firms like Central Pattana and Grab Thailand. Here’s what meaning for guests.
CARE – to make vacationers really feel secure and welcome
Thailand demonstrates that the nation is able to welcome holidaymakers with CARE. Representing the dominion’s famend hospitality, CARE is a web based communication campaign designed to offer seamless journey experiences and guarantee vacationers really feel secure and welcome.
“The ‘Thais Always Care’ campaign is an open communication between Thais and foreigners – especially the Chinese, which are key in Thailand’s tourism industry,” mentioned TAT’s Governor Ms Thapanee Kiatphaibool. She added that the TAT wished to share Thailand’s ongoing efforts to boost security requirements within the journey sector and strengthen Thailand’s picture of a fascinating vacationer vacation spot with charms aplenty.
CARE stands for compassion, help, reduction, and elevation. Compassion epitomises Thai folks’s generosity. Assistance refers to Thais being good hosts, prepared to assist vacationers in want. Relief implies Thailand is a spot for vacationers to chill out and have nice experiences, and elevation highlights the dominion’s ongoing efforts to boost tourism and security requirements.
The Tourist Police makes use of know-how
“The Tourist Police is poised to step up safety and security measures to help foreign tourists, e.g., with a Tourist Police mobile truck to facilitate communication and keep the Thai Tourist Police Bureau up to date,” mentioned Somchai Theerapatrpaisan, Bureau Colonel and Deputy Commander of the General Staff Division on the Tourist Police Bureau.
The Bureau Colonel famous that different technology-related help included the ‘POLICE I LERT U’ utility, accessible in Chinese, English, Russian, Korean, Japanese, German, French, and Arab. Around the clock, folks can get assist from the emergency centre 1155 through the app.
The Thai Tourist Police Bureau has joined forces with personal firms like Central Pattana (CPN), the worldwide actual property enterprise and developer of Central purchasing malls. “Set to develop into a
complete vacationer hub, we’ve got strengthened security measures with CCTV cameras, strict inspection of holiday makers and autos, plus bag checking at entrances throughout the entire division retailer,” mentioned Mr Nattakit Tangpoonsinthana, Executive Vice President Marketing at CPN. He added that safety guards have been skilled persistently to deal with emergencies and unprecedented incidents.
Grab Thailand additionally locations nice emphasis on security. Grab Thailand’s Country Head, Mr Worachat Luxkanalode mentioned, “Safety is our top priority. To improve confidence and enhance all steps for passengers, Grab has continuously developed technology. We use AI-powered Facial Authentication and train our people online to drive safely.”
He additionally mentioned that Grab monitored every journey in real-time utilizing GPS to trace autos and offered a security centre function to share the real-time location and provide help in emergencies. “We hope these features will strengthen travellers’ confidence and create impressive travel experiences in Thailand,” Mr Worachat added.
All these KOLs (key opinion leaders) will assist make the ‘Thais Always Care’ campaign a hit, enhancing Thailand’s constructive picture as a secure tourism vacation spot with a welcoming Thai tradition. The campaign focusing on each native and international vacationers, and Chinese travellers specifically, is predicted to garner 100 million impressions with regard to security in Thailand.
Stay tuned for additional bulletins.