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In an initiative geared toward supporting girls’s entrepreneurship and self-reliance, the Women Entrepreneurship Platform (WEP) that has been incubated beneath Niti Aayog, in collaboration with MakeMyTrip, publicizes the launch of “Project Maitri”. This distinctive endeavor focuses on girls within the north-east area of the nation, by leveraging the untapped potential of homestays as a pathway to entrepreneurship, financial empowerment, and independence.
Launched on the Dorjee Khandu State Convention Center, Itanagar, the occasion titled ‘Enabling Women-Led Development in Arunachal’ was graced by the Chief Minister of Arunachal Pradesh, Shri Pema Khandu, signifying the state’s dedication to gender-balanced progress.
Project Maitri is a forward-thinking initiative designed to empower and encourage homestay homeowners throughout all of the north-eastern states within the nation. As a part of the challenge, chosen individuals will obtain specialised coaching tailor-made to their distinctive enterprise wants. This coaching will cowl a variety of expertise, together with hospitality, security, digital advertising and marketing, and compliance. Additionally, the highest three homestay homeowners shall be acknowledged with awards, additional incentivizing excellence and innovation on this sector.
Speaking concerning the improvement, Anna Roy, Mission Director, WEP, mentioned, “The project embodies a strategic approach to bolster women’s entrepreneurship, aligning with national goals of gender equality and economic development. It has the potential to deliver long-term dividends, as homestays in India can evolve into a viable and lucrative business avenue for women seeking financial independence.”
Rajesh Magow, Co-founder and Group CEO, MakeMyTrip mentioned, “We consider within the transformative energy of journey, and by this challenge, we goal to unlock this energy for girls homestay homeowners. We are proud to partner with the Women Entrepreneurship Platform on this endeavour and sit up for seeing these unbelievable girls entrepreneurs flourish as they contribute to the vibrancy and variety of India’s tourism trade.”
WEP, incubated in NITI Aayog, and now transitioned right into a public-private partnership is a one-stop resolution for info and providers related to girls entrepreneurs, providing a variety of sources together with a SmartMatch based mostly platform for presidency schemes and personal sector initiatives, a data base, a group platform, providing sources similar to mentorship and capability constructing. Through its collaboration with an trade chief like MakeMyTrip, WEP is spearheading efforts to create an ecosystem conducive to girls’s entrepreneurial success.
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